It’s All In The Process

Extract is taken from Meet the Others: Maxwell Fine

Tell us about who you are and what you do. What is your background? 

After training at Central Saint Martins I embarked on a decade-long career in TV and Advertising design. I work with my team to craft Sets, style shoots and make projects visually sing. My career has allowed me to travel the world, and work with high-profile clients on brilliant scripted projects and no day is the same.

In 2018 I decided to revisit my personal journey creating artwork that speaks to my life story.

I work with a strong sense of moral compass and my artwork seeks to empower people to take control of their mental health and well-being. Working with typography as a theme, I strike statements that whilst may be ostensibly generic, highlight in plain sight the psychology of what it means to be Human.

If you could describe your work in 3 words, what would they be?

Unapologetic, Bold, Blunt

Can you walk us through your process? How do you know when an artwork finished? 

I break my process down into several stages. I am a lover of words and working with typography, I play with various structures and sentences until the statements within each piece find their rhythm. Sometimes the rhythm finds a natural rhyme and sometimes a disjointed pattern finds a more colloquial route. I often enjoy the brashness of my work most notably found within my neons.
Once the type is settled I work on the colour.

I greatly appreciate the concept of colour and its impact on the human mood. I tend to gravitate towards pinks and blues but sometimes punctuate with oranges and yellows. Much like the words finding their own pattern, I find that colours seem to settle in a similar way. I have an acute awareness of tone, hue and saturation, allowing me to tailor each colour to contrast seamlessly with the colours placed alongside.

I often like to look at a collection as a whole and work out a palette that brings it all together.